One collection.
Create a shared identity across the developments while leaving room for each project to stand out.
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CASE STUDY / 01Lotus✧
A coastline.
A collection of possibilities.
The Luxury Coastline Collection brings 11 Mumbai addresses into one immersive digital experience. Architecture, water and motion turn the launch into a place to explore.
THE LUXURY COASTLINE COLLECTIONWatch the experience ↓
THE WEBSITE / IN MOTIONA launch you
A launch you
can step into.
Watch the actual website walkthrough: the opening sequence, the waterfront reveal and the transition into the collection’s project experience.
Eleven addresses.
One memorable arrival.
A digital destination for Lotus Developers’ Luxury Coastline Collection in Mumbai. The experience introduces the collection as a connected waterfront world, then gives visitors a way to explore individual developments.
The project at a glance.
- CLIENT
- Lotus Developers
- COLLECTION
- The Luxury Coastline Collection
- LOCATION
- Mumbai, India
- SCALE
- 11 addresses
- DESIGN FOCUS
- Immersive storytelling & project discovery
Make the scale felt.
Keep discovery clear.
Presenting a collection of developments calls for both a strong first impression and a clear way to understand the individual addresses. The design challenge is to communicate the scale of the launch without losing the visitor in a conventional property catalogue.
A sense of place.
Use the waterfront setting to communicate the character of the collection before visitors read the details.
A way forward.
Connect the immersive introduction to project, location and contact destinations.
The coastline
becomes the introduction.
An animated waterfront brings the developments together in one view. The opening moves from the Lotus identity into the architecture, establishing a visual connection between the brand and its collection.
Project names and navigation give the experience structure. The site also provides routes into design philosophy, location and contact information, letting visitors move from the atmosphere of the collection to practical exploration.
Ocean tones.
Architectural light.
Ocean navyCoastline blueWarm goldSoft ivory
A palette drawn from the scene.
Deep water and sky provide the backdrop. Warm architectural lighting and gold brand details guide attention through the composition.
The Luxury
Coastline CollectionSPACE · LIGHT · LOCATION
Coastline CollectionSPACE · LIGHT · LOCATION
Give luxury room to breathe.
Large editorial typography and restrained interface elements let the waterfront imagery carry the first impression.
From a first impression
to a closer look.
The website brings the collection together before inviting visitors into its individual stories. Experience the complete launch on the live site.
Visit The Luxury Coastline Collection ↗